How to properly advertise on social media

Advertisers who use IPweb to promote their products and services should follow this rules to optimise their expenses and to make social media influence as big as it should be.

The first thing you should take care of before starting to promote social media is setting goals to complete. One of your goals can be: increasing your audience or marketing coverage, getting better statistics, increasing ctr on banner ads, etc.

After setting a goal, think about ways to get there! IPweb gives you a full-scale services to promote to different segments filtered by sex, age and geography in social media

To make things harder for those, who want to use “fast” promotion of their channels or public channels, social media uses artificial intelligence and special algorithms

To minimise risks of bans, unsubscriptions, getting “doggies” and zeroing of statistics, advertisers should consider following advices:

  • Initial statistics of social media. You don’t want to order a 1000 likes in one day on a video with a 50 views or a 1000 subscribers for a channel with 20 subs;

  • Social activity of users. You shouldn’t order just subs or views or likes without other activities. Users usually behave themselves more complex in web: they watch video, press like button and subscribe to channels. That’s why we have option of complex tasks;
  • Premium. Enabling premium account will make only professional users to complete your tasks with filled accounts and bunch of friends.
  • “In moment” statistics. If you had 6000 views which led to 1 sub and you order 1 sub and 1 view, Youtube will consider this as fake activity and will get corresponding actions. Distribute this index evenly when you promote your channel. For example, get 4500 views for 1 sub, 4000 to 1 and further. Average index for 1000 views: 50-100(5-10%) likes and 5-10(0.5-1%) dislikes;.
  • Native dynamics. Better to order less for a longer period of time, without getting risks of bans and filtering.

Promoting on YouTube

Youtube can “freeze” your statistics for strange activity on your channel. To check if your channel is filtered, try to press like button from any account and refresh the page. If like counter didn’t change, you should take a break in promoting channel for a while.

To check on your statistics and counters on your YouTube-channel: Go to “My channel” – “Creator studio” – “Analytics”

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Lets calculate coefficient of subscribers to views. In order to do that, lets divide number of subscribers to number of views 2819/147300*100%=1.9%. Coefficient may grow or fall down, but this changes should always be in range of 3-5 times.

Right way of promoting on YouTube

Considering coefficient “views to subscribers” we got earlier, increasing dynamics of subscribers on 25% in 1 month will lead to ordering 2819*25%=704 subs and 36785 views. Its ok to increase coefficient “views to subs” in 3-5 times. So, if we order 704 subs and coefficient 1,9%*5=9.5%, we should order 9410 views additionally.

Going further than this coefficient will lead our channel to risk-zone of filtering and subscription deleting.

Wrong way of promoting on YouTube

Ordering 1000 subs without social activity or with small amount of likes, views and comments.

Right way of promoting on YouTube

Lets visit YouTube Analytics.

How to buy best promotion on social media”></p><p class=

Lets calculate coefficient of likes to views. To do that, lets divide number of likes to amount of views 4810/147300 * 100% = 3.2%. Considering this coefficient, increasing like dynamics on 25% in 1 month we should order 4810*25% = 1202 likes and 37562 views

It’s allowed to increase coefficient «amount of views and followers» to 3-5 times. Other words, with ordering 704 followers 1,9%*5=9.5%, you should additionally order 9410 views. Going over the highest coefficient borderline, YouTube-channel get in risk area of getting out of filter and losing all it’s followers.

Wrong YouTube channel promotion

Order 1000 subscribers without any social activity or with a lack of likes, views and comments.

Right YouTube channel promotion

Let’s go to the YouTube analytics.

«How

Let’s calculate the ratio of the likes amount. For this like amount we need to divide it by the subscribers number 4810/147300 * 100%=3,2%. Based to the obtained coefficient, with the increasing of like dynamic to 25% for the 1 month we should order 4810*25%=1202 likes and 37562 views.

It’s acceptable to increase the number of likes to the views to 3-5 times. I.e, with ordering 1202 likes and coefficient 3,2%*5=16%, it’s necessary to order 7512 views.

Wrong YouTube channel promotion

Order 1000 subscribers without any social activity or with a lack of likes, views and comments.

The main Youtube metrics

The number of views and subscribers Calculation formula = amount of subscribers / amount of views * 100 %.

The average number of views per 1 video. Calculation formula = amount of views/ video amount * 100 %.

ER (Engagment Rate). Calculation formula to the coefficient of the video = (number of likes/dislikes + comments + sharing) / number of video views * 100 %. Calculation formula to the coefficient of the channel = (number of likes/dislikes + comments + sharing) / number of all videos views * 100 %.

Channel development rate (Channel’s views and subscribers increase per month and year). Average index – 10-15% of all subscribers number per month for a small channel and 1-3% increase for a channel from 1 million of subscribers.

Discussion Rate Calculation formula to the video coefficient = comments /views * 100 %. Calculation formula to the coefficient of the channel = The sum of comments /The sum of views from all videos * 100 %.

Amplification Rate. Calculation formula = shares/views * 100 %.

Acceptance Rate Calculation formula = likes/views * 100 %.

Promoting on Facebook

Right(Successful) page/group promoting on Facebook

For the the main metric’s analysis of Facebook page, go to “Statistics” - “Overview”.

How order web promotion properly

Let’s calculate the ratio of the followers amount to the views. For this, we need to divide followers number to the number of views 13/59 * 100%=22%. with the increasing of followers dynamic to 25% we should order 13*25%=3 followers and 22 page views.

Wrong page/group promoting on Facebook

Order 1000 followers without any social activity or with a lack of likes, views and comments.

Promoting on VK

Right(Successful) page/group promoting on VK

For analysis of the main metrics of VK page, go to “Statistics” - “Views”.

How order web promotion properly

“Members”

How order web promotion properly

Let’s calculate the ratio of the followers amount to the views. For this, we need to divide followers number to the number of views 21/824 * 100%=2,5%. The coefficient might decrease and increase (go up or down), but no more than in 3-5 times.

Based on the obtained coefficient “number of views and followers”, with an increase in the dynamics of subscribers by 25%, we should order 21 * 25% = 5 subscribers and 200 views. It’s allowed to to increase coefficient “number of views and subscribers”in 3-5 times. I.e, with ordering 5 followers and coefficient 2,5%*5=12,5%, it’s need to order 40 views extra.

Wrong page/group promoting on VK

Order 1000 followers without any social activity or with a lack of likes, views and comments.

The main social media metrics

Audience Growth Rate. Calculation formula = new followers / all followers* 100 %.

Love Rate. Calculation formula = likes / followers * 100 %.

Talk Rate. Calculation formula = comments / followers * 100 %.

Amplification Rate. Calculation formula = shares / posts * 100 %.

Engagement Rate, ER. Calculation formula = sum of all engagement (likes/dislikes + comments + sharing number) / followers number * 100 %.

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